About You Image Requirements: Bust View, Model View, 3:4 — and What Happens on Rejection

What About You Requires From Product Images

About You requires product images at an aspect ratio of 3:4 in upright format, with a minimum resolution of 1125 × 1500 px and a recommended resolution of 1500 × 2000 px. The mandatory minimum is one bust view and one model view — unlike Zalando and Amazon, neither the packshot alone nor the model image alone is sufficient.

That is this marketplace's distinguishing feature: About You wants both presentation formats side by side. The cut-out garment on a bust delivers the neutral product view; the model view delivers drape and proportion. A catalogue holding only one of the two has production ahead of it.

Status: August 2026. The binding reference is the partner documentation in your own Seller Center account; requirements maintained there can differ by assortment. This page reproduces what About You publishes in its publicly accessible partner documentation. The ABOUT YOU Seller Center onboarding documentation is readable without a login and names the 3:4 format and the bust view among the upload requirements; the merchant entry point is partner.aboutyou.com (last checked 13 August 2026).

The Requirements at a Glance

Requirement	Specification
Aspect ratio	3:4, upright (for model and bust views)
Minimum resolution	1125 × 1500 px
Recommended resolution	1500 × 2000 px
Minimum dpi	96 dpi
File format and size	JPEG up to 2 MB (white or grey background), PNG up to 4 MB (transparent background)
Mandatory minimum	At least one 1st bust view and one 1st model view (cropped)
Recommended set	1–2 bust views, 2–4 model views, 1–2 detail shots
Bust view background	White or transparent
Model view background	Bright grey, RGB 244/244/245 (#F4F4F5); alternatively white or transparent
Model view exception	Not required for shoes, accessories, the kids assortment and home & living

Bust View and Model View: the Difference

• Bust view. The article is shot on a mannequin or bust and cut out. Front-facing perspective, white or transparent background, cropped. This view delivers the neutral, comparable product presentation.
• Model view. The article on a person, against a bright grey background at #F4F4F5, alternatively white or transparent. The first model view must display the product without cutting the textile, facing the front and without extreme crops — the garment itself must not be cut off, even though the image is itself a crop.

For shoes, accessories, the kids assortment and home & living, the model view requirement does not apply. Bust and product views are sufficient there.

The Most Common Rejection Reasons

About You documents the consequence of a rejection unusually clearly, and the rule is friendlier to sellers than elsewhere: if an image is rejected and no exception applies, the product does not go live — and it is not charged. Review therefore happens at onboarding, not after publication.

• Non-plain background on bust views. The bust needs white or transparent, not "light enough".
• Resolution below 1125 × 1500 px. Per the partner documentation this is a launch stopper: the image is not accepted and the product does not go live.
• Deviation from the 3:4 aspect ratio. Documented as a cause of image blocking.
• Incorrect rotation on shoes and caps. Explicitly named are top-down views and photos showing only the inner side of a shoe.
• Cutting the textile in the first model view. The product has to be fully visible there.

The practical takeaway: because review happens before go-live, format control belongs inside your own production process rather than in a correction loop afterwards. Pushing one test article through the full onboarding before importing 300 saves more time at About You than at any of the other three marketplaces.

A Shot List That Meets the Requirements

1. First bust view — article on the bust, cut out, front-facing, white or transparent. Mandatory.
2. First model view — front-facing on the person, background #F4F4F5, textile fully visible, no extreme crops. Mandatory.
3. Second model view — back view.
4. Third model view — side or three-quarter view, or a full-body shot where length and proportion carry the purchase decision.
5. Detail shot — fabric, seam, fastening or print.
6. Optional: a second bust view from behind and a second detail shot.

That comes to five to eight images per article, the same order of magnitude as the other marketplaces. On how many images an article needs independently of marketplace rules, see How Many Product Photos Per SKU.

Producing the Views Without a Shoot

Positions 2 through 4 are model views of the same garment from different perspectives — exactly the images that can be generated from an existing product photo. GridShot returns 16 to 25 pose variations per run in 5 to 15 minutes; billing is one US dollar per published image plus the compute actually consumed, a few cents. New accounts start with USD 10 in credit.

One technical detail works in About You's favour here: the required 3:4 is a common upright ratio and therefore closer to what image generation produces anyway than Zalando's unusual 1:1.44. The path from generated image to compliant file is shorter.

What honestly belongs alongside it:

• The bust view stays a camera job. Position 1 — the article on a bust, cut out — is conventional product photography and mandatory at the same time. The generated route does not replace it; it requires it as source material.
• Resolution and the exact background value happen at export. 1500 × 2000 px, 96 dpi and the grey value #F4F4F5 are cropping, cut-out and export work in your own image pipeline.
• "Textile not cut" is a selection rule. Among 16 to 25 variations from a run there will inevitably be poses where the article is cut off. For the first model view you have to deliberately pick a variation that shows the whole garment.

Products come in by URL import, larger catalogues by CSV import; Shopify catalogues have a dedicated integration. The other marketplaces are covered in the fashion marketplace image requirements overview, and conventional production costs in Product Photography Pricing.

About You Checklist

1. Aspect ratio exactly 3:4 upright.
2. At least 1125 × 1500 px, preferably 1500 × 2000 px, minimum 96 dpi.
3. JPEG up to 2 MB on white or grey backgrounds, PNG up to 4 MB on transparent.
4. At least one bust view and one model view present.
5. Bust view cut out, front-facing, white or transparent.
6. Model view on #F4F4F5, textile fully visible in the first view.
7. For shoes and caps, rotation checked: no top-down views, not only the inner side.
8. Checked whether your product group — shoes, accessories, kids, home & living — is exempt from the model requirement.
9. One test article pushed through the full onboarding before the catalogue follows.

Frequently Asked Questions

What format and resolution does About You require?

About You requires a 3:4 aspect ratio in upright format for model and bust views. The minimum resolution is 1125 × 1500 px, with 1500 × 2000 px recommended at a minimum of 96 dpi. JPEG files may be up to 2 MB, PNG files with a transparent background up to 4 MB. Status: August 2026.

How many images does About You require per article?

The documented mandatory minimum is two images: one first bust view and one first model view. The recommended set is one to two bust views, two to four model views and one to two detail shots, so five to eight images. For shoes, accessories, the kids assortment and home and living, the model view is not required.

What background does About You require?

White or transparent for bust views. For model views a bright grey at RGB 244/244/245 or #F4F4F5; white or transparent is also permitted there. A non-plain background on bust views is a documented rejection reason.

What happens if About You rejects an image?

If an image is rejected, the product does not go live and is not charged. Review therefore happens at onboarding rather than after publication. Images below the minimum resolution of 1125 × 1500 px are a launch stopper — they are not accepted.

What is the difference between a bust view and a model view?

The bust view shows the article on a bust or mannequin, cut out, front-facing and against a white or transparent background. The model view shows it on a person against a bright grey background. In the first model view the textile must be fully visible, meaning the garment is not cut off and no extreme crops are used.